An ecological awareness was born in the 90's accompanied by an ethical feeling around fashion.

But it is from 2015 onwards that a movement highlighting "slowing down" arrives, and sends a good kick in the over-consumption market.

We are now talking about Slow Fashion.

THE WARRIOR AGAINST FAST FASHION

The term slow-fashion was coined to oppose its number one enemy: fast-fashion.

For more information about this harmful fashion, we invite you to read this detailed article on our website: FAST-FASHION.

The hyper-consumption of clothing is in order!

Slow fashion can be defined in one word: RESPECT.

Indeed, slow-fashion is more respectful of the environment and also respects the human and animal environment.

Goodbye pollutants, discrimination and other harmful weapons!

For a 'slow life', slow fashion combines quality, eco-design and sustainability.

No to mass quantity!

This is a way of revisiting the way we consume fashion for a more ethical and eco-responsible philosophy of life.

"CONSUME LESS, BUT BETTER!"

Slow fashion is not only a different way of consuming but also an awareness of our purchasing behaviour and its impact on the natural, human and animal world.

On his podium we can find as goals :

• use of materials with low environmental impact.
• the manufacture of clothing that respects social minima.
• a commitment to reasoned and monitored production.

THE POWER OF QUALITY

It allows for less intensive production, i.e. with smaller quantities, but offers unbeatable quality.

A true creation, and masterpiece, always takes time to develop.

Rome wasn't built in a day!

With the help of the most responsible materials, the quality of the product is guaranteed.

You will not see your property age!

YOU ARE AN ACTOR!

Of course, your role is just as important!

The lower the demand, the lower the production. The lower the production, the less environmental, human and animal impact. The less of the latter, the more the planet says thank you!

By limiting your purchases or by making them in a more thoughtful way, you will help the eco-responsible market to grow. And you can be proud of it!

THE 1st STEP OF SLOW-FASHION, IS TO ASK -WHY- BEFORE BUYING

"Does buying this garment really make me happy? And why?"

Your wallet will also thank you in the long run.

Indeed, by investing in real quality, your new item will not have to be replaced and will become a real highlight in your dressing room over time.

THE GOLD MEDAL FOR ECO-RESPONSIBLE BRANDS

If indeed the primary goal of an eco-responsible brand is based on ecological and ethical awareness, their actions can be commended and highlighted for all to see through the label.

These labels also help you to make a better purchase choice for the customer by offering him his confidence.

Here are some of them.

The best known ; GOTS (Global Organic Textile Standard), highlights brands that respect human conditions and the environment.

Hats off to the artist!

The label Oeko-Tex label certifies products that are free of toxic substances.

Your body and the planet validate this choice.

The Global Recycled Standart certifies recycled products and ensures environmentally and human friendly production.

There is real confidence.

HAVE SOMETHING NEW? IT'S POSSIBLE! IT'S CAMALYA

Do you want to buy new?

Slow-fashion is the solution for you and opens its doors to you by proposing the brand CAMALYA.

Camalya is one of those ethical and eco-responsible brands that promotes products that will last over time.

With genuine craftsmanship and handmade design, Camalya offers authentic quality and 100% green fashion!

Camalya's core materials are :

Raffia

Wool

Cotton

Be part of your future too.