Fast fashion (or fast fashion for the Frenchies) crept into the centre of fashion in the 1990s.

Starting, of course, with the main centres of this trade, such as New York and London.

WHAT ELSE ?

The real dominant kingdoms of this phenomenon, such as Zara or H&M, have been able to grow even more (if that was still possible) thanks to the emergence of the Internet and its famous Social Networks! Yes, but so what?

WHAT EXACTLY IS FAST FASHION?

These are simply brands that produce clothes very, very, very quickly and extremely often, and of course for very little money.

Any idea of its scale? A fast-fashion brand can easily produce up to 36 collections per year.

"Only!"

A classic fashion brand, on the other hand, produces about 4 collections per year.

4 seasons, 4 collections... Yes, it seems logical. The count is good!

WHAT IS THE PROBLEM WITH THESE PRODUCTIONS?WHAT IS THE PROBLEM WITH THESE PRODUCTIONS?

In a nutshell, I'm sure you can begin to see the iceberg of problems that fast fashion creates.

Fast fashion is also synonymous with 'disposable' fashion.

Can you see? It's obvious that you're starting to see the iceberg emerge in your binoculars!

Fast fashion carries a frightening set of consequences in its suitcase.

Whether it is social or environmental consequences.

We are talking about a gluttonous and voracious energy, human and raw material resource.

Underneath this kingdom of fabrics is not a pretty diadem, but rather a shameful reality.

DO YOU KNOW THE "SWEATSHOPS"?

A small translation is necessary.

"Misery workshops" or "sweat shops".

These are the places where fast fashion products are made by small hands.

The menu includes health and environmental disasters, human tragedies and discrimination as the icing on the cake.

A COLOSSAL ECOLOGICAL BACKLASH

The environmental disasters in this area are monstrous.

Indeed, in order to go faster and faster, and for the lowest possible cost, fast fashion has its favourite materials.

Polyester, elastane, nylon, acrylic ...

As you may have guessed, these petro-sourced materials are obviously NOT renewable.

Not to mention the wonderful products that can soak into your skin, we can add the waste that comes from these productions.

And which, of course, will perfectly perfume our environment by flowing into the fields, rivers, seas, oceans, land, etc.

A BLOW TO THE HUMAN CIRCLE

Beyond this blow to our natural environment, the human environment is unfortunately also impacted.

There are obviously men and women behind the production of these garments.

Fast-fashion production takes place mainly in countries where social minima simply do not exist.

Contracts? We don't want them! Limits on working hours? Funny question! A good salary? Oh, it's not that important.

Of course, this is accompanied by unhealthy buildings, but also by the presence of children working in them.

"OVER-PRODUCTION, OVER-CONSUMPTION"

The main aim of fast fashion is obviously to push the customer to consume more and more.

This means that you end up throwing your clothes in the bin and buying new ones.

Again and again.

THE SOLUTION TO ADOPT!

To finish this list, which is not the warmest, here is a more comforting one!

Indeed, there are alternatives and therefore solutions to avoid participating in this disaster.

Adopt a lifestyle principle with slow fashion!

But what is it? For the more curious, we'll see you on 25 May to find out the details!

(Otherwise, it is simply the opposite of fast-fashion).

Ethical and eco-responsible fashion.

This is what CAMALYA offers you through its various articles, entirely handmade from eco-responsible materials.

Products of superb quality, made with true craftsmanship.

A great combo for total durability!